Branding Strategy

10 days process


It is important that our clients are involved in the process from day 1 to avoid any miscomminication problems and the lack of alignment. That is why, we will start from a 4 hour strategy workshop.


I based the workshop on design sprints. It is inspired by Jake Knapp “Sprint” book. I believe that it is the most effective way to stay focused and test the visuals fast. It will turn the abstract idea into something concrete that we will use as our guide to building a successful brand.


It consists of defining the big picture, getting into details it and brand positioning.


The final result of the 10 days collaboration will be the Stylescapes inspired by the Chris Do framwork. It is a visual that includes typography, photography and illustration examples that will help us to agree on a visual direction that we will take to the next part of the process.

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